VIA - VOUCHER ISSUERS ASSOCIATION

 PAPER CRAFT ADVERT

To launch a campaign showing the advantages of food vouchers for employers, employees and restaurants, we focused on the concept that a little goes a long way for everyone involved. Using tactile illustration, we highlighted how a small change can make a big difference by contrasting colourful papercrafted foods to illustrate the minimal cost involved in providing a better service.

 

What better way to start your day then having some red milk? For a midday snack from your local supermarket, a blue sandwich perhaps?  After work a nice relaxing dinner that comprises of a delicious purple steak and French fries.

CREDITS

Client: VIA

Agency: AIR / McCann

 

Directed by

Nearly Normal

 

Creative Direction

Jaime Kiss & Saulo Jamariqueli

 

Producer

Joost Zoetebier

 

Design

Jaime Kiss

Victoria Bee

 

Art Department

Victoria Bee

Jess Deacon

 

Director of Photography

Arash Fatehi

Camera Operator

Jess Deacon

 

Post Production

Jaime Kiss

Victoria Bee

 

Assistant

Sophie Hardcastle

 

3D Pre-Visualisations

Victoria Bee

 

With special thanks to G. F Smith, purveyors of finest paper

http://www.gfsmith.com/