We had the great pleasure of working with Guided Collective on “Take on Ted”, directing the video production for streaming, working on the set design and doing the tittle bumpers. It was an event that allowed fashion bloggers from the US to control Ted Baker’s photographic studio at its London HQ. In a nutshell, the bloggers became the puppet masters of a live shoot, controlling everything from the models, makeup, hair to clothing choice. They had 15mins to create a look and thereby throw down the style gauntlet. The catch? They could only use Twitter and a live video stream to call the shots, but could also call on their followers for tips.