NHS

BE CLEAR ON CANCER

 

Stop-animation ad for the NHS website, ‘Be Clear on Cancer’ Skin Cancer Campaign

 

To tackle a hard and complex subject such as cancer, the NHS needed a video that would give medical advice but still be engaging.

 

For our stop-frame animation we have papercrafted a human organism to easily illustrate information and also to take away the taboo of getting yourself checked.

 

 

CREDITS

Client: NHS

Agency: M&C SAATCHI

 

Directed by

Nearly Normal

 

Creative Direction

Jaime Kiss & Saulo Jamariqueli

 

Producer

Joost Zoetebier

 

Art Direction

Jaime Kiss

 

Art Department

Victoria Bee

Jess Deacon

 

Assistants

Sophie Hardcastle

Hannah Miles

Kelsey Layne

Animators

Jess Deacon

Matias Liebrecht

 

Director of Photography

Arash Fatehi

 

3D Pre-Visualisations

Saulo Jamariqueli

Victoria Bee

 

Post Production

Saulo Jamariqueli

 

Rotoscoping

Sam Kerridge

 

With special thanks to G. F Smith, purveyors of finest paper

http://www.gfsmith.com/