LATINA BRAND REDESIGN
Latina is a leading home appliance producer in Brazil. We redesigned and modernized their whole branding. The logotype was streamlined to add movement. We created a more dynamic typeface and a new colour palette in cold hues of green and blue, to emphasize the clean and modern aesthetic
of the Latina products.
This new visual identity was applied to signage, packaging, product fascias, and printed communication.
Client - GREY / G2 Brazil